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Archive for March 2012

Agenda for April 2

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— Review readings posted for today
— Take a look at these website makeovers  & this new Pollen website

Lab: work on blogs/prep for Wednesday’s quiz

Click here for more great digital first tips.

*** Assignment for final paper:

You are charged with applying for the editor position at publication of your choosing or crafting a plan for a new publication.The publication must have a print and web component.

In four pages, I want you to detail your attributes as an editor and propose a plan for changing the editorial/digital direction of the publication or, if you are creating a new publication, defining your niche and scope as a new publication. In addition to discussing core editorial content and story ideas, you must discuss a strategy for the print product, digital product(s), social media and other marketing strategies. (Due May 7 at noon  and worth 80 points).

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March 29, 2012 at 3:29 pm

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Class on Wednesday, March 28

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— Review page design assignment
— Blog check-in (BE SURE to send me a link to your blog before Wednesday’s class)
— Review recent readings posted on the blog for 3.21 & 3.26
— Lab: work on blogs
— If you are in need for inspiration for your blog, check out Good.is. I mine this site all the time for ideas.

Outline for April 4 quiz:

  • Review micro/macro editing tips
  •  SPJ Code of Ethics
  • Maestro process
  • Digital-first principles
  • AP Style
  • Breaking news with Twitter
  • Editor Q&A’s

Written by jour3155fall2012

March 26, 2012 at 8:02 pm

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Agenda for Monday, March 26

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— Review recent readings
— Finish InDesign assignment
— Homework: Start blogging assignment + read Ch. 12

Guidelines for Blogging/Social Media assignment (75 points):
— Create a blog using Word Press, Tumblr or any other format you’d like. Send me a link to the URL with a note about your theme by Wednesday, March 28. You must file at least three posts a week for the rest of class.  (Click here for an example of a great blog created last semester). Do your best to experiment with posting photos, multimedia, etc. For an another example, you can check out my nerdy TC Yogi blog.

Written by jour3155fall2012

March 23, 2012 at 7:07 pm

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Journal page: Use as guide for InDesign assignment

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March 21, 2012 at 9:23 pm

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Agenda for Wednesday, March 21

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— Review headline assignment
— More InDesign tutorials
— Start InDesign assignment

*** Here’s a link to The Journal page as a guide for your InDesign assignment

*** Upcoming assignments: 

—  InDesign assignment (March 26)
— Quiz on readings/materials (April 4)
— Ethics quiz (April 18)
— Social media assignment/blog (end of class)
— Final paper (May 7)

Written by jour3155fall2012

March 21, 2012 at 2:13 am

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Q&A with Tad Simons of Mpls/St. Paul Magazine

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Here are highlights from Stephanie Cohen’s interview with Tad Simons: 

What does a typical day look like for you?

We run a monthly magazine, and I have a daily blog and website to maintain. We are always working four to five months ahead, and also working on four or five issues simultaneously. Currently we are assigning feature stories for May and June right now. The copy for April issue is coming in now, so figuring out the art and final touches. We just finished the March issue.
A typical day is juggling all of these things more or less simultaneously. Some days I just unplug and write all day and other days like today is multi-tasking and juggling.

What is the most challenging part of your job?

Answering e-mails is the most aggravating thing. Press releases are thrown at me all the time – sorting through the e-mails and organizing them all into different months and issues.

Continuing to come up with the most fresh ideas, how to recycle and re package the idea to make them look new is the most challenging part. We do a lot of “Best Of” pieces, so how to repackage those things and make them fresh is challenging. Another thing is coming up with new feature ideas and executing them. Figuring out all the different aspects of a story: headlines, art, layout, etc. to make it entertaining and readable.

What is the most satisfying part of your job?

Getting a big complicated feature story all laid out and then send it off to the printer. When it comes back and is completely done, that is the most satisfying part – to see it.

Do you see new opportunities in your work?

When I started, digital didn’t exist. The whole industry is in this “co-evolution” of print and digital. They kind of evolve together, parallel universes. Advertisers have figured out that digital ads don’t necessarily work better then print, so it is a re-emergence of effectiveness of print in terms of print and advertising. There is more balance between magazine and digital presentation. Figuring out how to elegantly present the magazine on the web – that was the big problem and challenge. It is a new frontier, a lot has stayed exactly the same on the day-to-day work and thinking about stories and ideas is all the same just a matter on how to package them and present them on different platforms. Now we have more platforms to do this and they are not necessarily competing, more complementary. Videos, contests, these things are the trick to figure out how to engage the print and digital audiences together and “cough up some money somewhere. Print is not going to go away anytime soon, digital is still morphing, iPad is all brand new, mobile is new – just have to figure out what works and what doesn’t. 

Written by jour3155fall2012

March 19, 2012 at 4:15 pm

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Class on Monday, March 19

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**** Have a wonderful spring break!

Here’s the plan for Monday, March 19:

— Review headline assignment
— Review blog readings + NewsU course
— Start InDesign training

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March 7, 2012 at 9:15 pm

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